Plain Language Guidance
.com Disclosures: How to Make Effective Disclosures in Digital Advertising
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The Business Center provides plain-language guidance to help businesses understand their responsibilities and comply with the law.
Displaying 1 - 15 of 15
Plain Language Guidance
Business Guide to the FTC's Mail, Internet, or Telephone Order Merchandise Rule
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Introduction How to Comply With the Rule Questions and Answers About the Rule Where to Go For Help Part 435 -- Mail, Internet, or Telephone Order Merchandise Rule Introduction To help you plan and...
Plain Language Guidance
CAN-SPAM Act: A Compliance Guide for Business
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Do you use email in your business? The CAN-SPAM Act , a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop...
Plain Language Guidance
Consumer Review Fairness Act: What Businesses Need to Know
The Consumer Review Fairness Act (CRFA) protects people’s ability to share their honest opinions about a business’s products, services, or conduct, in any forum, including social media. Is your...
Plain Language Guidance
Featuring Online Customer Reviews: A Guide for Platforms
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Consumers who rely on online reviews of companies, products, and services should be getting a true and accurate picture of what other consumers think. If you operate a website or platform that...
File
1006a_featuring-online-customer-reviews-508.pdf
(321.77 KB)
Plain Language Guidance
FTC's Endorsement Guides: What People Are Asking
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Suppose you meet someone who tells you about a great new product. The person says it performs wonderfully and offers fantastic new features that nobody else has. Would that recommendation factor into...
Plain Language Guidance
Informing Businesses about the INFORM Consumers Act
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Congress passed the Integrity, Notification, and Fairness in Online Retail Marketplaces for Consumers Act – or the INFORM Consumers Act – effective as of June 27, 2023. The Federal Trade Commission...
Plain Language Guidance
Marketing Your Mobile App: Get It Right from the Start
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Congratulations! The app business is burgeoning and you’ve decided to get in on the boom. Maybe you work for an exciting start-up or are striking out on your own. Regardless of the size of your...
File
pdf-0140_marketing-your-mobile-app.pdf
(1.01 MB)
Plain Language Guidance
Native Advertising: A Guide for Businesses
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Marketers and publishers are using innovative methods to create, format, and deliver digital advertising. One form is “native advertising,” content that bears a similarity to the news, feature...
Plain Language Guidance
Online Charitable Giving Portals
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Many online retailers, social media hubs, crowd-funding sites, and other online platforms offer “giving portals” that provide a list of charities people can choose to support directly from the online...
Plain Language Guidance
Scams and Your Small Business: A Guide for Business
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When scammers go after your business or non-profit organization, it can hurt your reputation and your bottom line. Your best protection? Learn the signs of scams that target businesses. Then tell your...
File
Scams and Your Small Business
(213.42 KB)
Plain Language Guidance
Selling on the Internet: Prompt Delivery Rules
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The Internet is the fastest growing source of mail order sales. It's estimated that consumers spent $200 billion on Internet-based goods and services in 2008. The explosive growth in the goods and...
File
Plain Language Guidance
Soliciting and Paying for Online Reviews: A Guide for Marketers
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Businesses and consumers both rely on online reviews. Companies may need good ones to attract customers, while consumers often use them to decide what to buy or who to hire. People should be able to...
File
Plain Language Guidance
The Rule on Unfair or Deceptive Fees: Frequently Asked Questions
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Introduction Effective May 12, 2025, the FTC’s Rule on Unfair or Deceptive Fees, 16 C.F.R. Part 464, prohibits bait-and-switch pricing and other tactics used to obscure and misrepresent total prices...
Plain Language Guidance
What Third Party Sellers Need to Know About the INFORM Consumers Act
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Do you sell products on online platforms? If you meet the definition of a "high-volume third party seller," the INFORM Consumers Act may impact your business. The FTC has more information about the...
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