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The Business Center provides plain-language guidance to help businesses understand their responsibilities and comply with the law.

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Plain Language Guidance

Disclosures 101 for Social Media Influencers

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Do you work with brands to recommend or endorse products? If so, you need to comply with the law when making these recommendations. One key is to make a good disclosure of your relationship to the...
Plain Language Guidance

FTC's Endorsement Guides: What People Are Asking

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Suppose you meet someone who tells you about a great new product. The person says it performs wonderfully and offers fantastic new features that nobody else has. Would that recommendation factor into...
Plain Language Guidance

Native Advertising: A Guide for Businesses

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Marketers and publishers are using innovative methods to create, format, and deliver digital advertising. One form is “native advertising,” content that bears a similarity to the news, feature...
Displaying 1 - 7 of 7
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