Report
The Effect of Consumer Testimonials and Disclosures of Ad Communication for a Dietary Supplement (The Endorsement Booklet Study)
Date
A consumer survey was conducted to examine the communication effects of a promotional booklet for a dietary supplement. The booklet consisted entirely of three pages of consumer testimonials...
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Visuals: Blue Booklet
(451.69 KB)
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Visuals: Green Booklet
(334.23 KB)
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Visuals: Orange Booklet
(333.7 KB)
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Visuals: Purple Booklet
(55.32 KB)
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Visuals: White Booklet
(339.04 KB)
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Visuals: Yellow Booklet
(389.04 KB)
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Questionnaire A
(275.44 KB)
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Screener
(67.91 KB)