Ad agency to pay $2 million for role in deceptive weight loss and “free” offers
We haven’t tried bullhorns or signal flares yet, but aside from that, it’s tough to imagine a tactic the FTC hasn’t taken to warn businesses about the risks of involving themselves in deceptive weight loss promotions. Add to that list of fair warnings the $2 million judgment announced by the FTC and the Maine AG against Marketing Architects, an ad agency that created and disseminated radio ads for diet products pitched with a host of allegedly...