FTC to advertisers: Bills-for-shills product reviews are a no-go
In explaining FTC cases, we try to give readers a behind-the-scenes perspective and sometimes the most accurate insights are out of the mouths of corporate insiders. In the FTC’s first case challenging fabricated reviews on an independent retail site, consider an email from the CEO of Brooklyn-based Cure Encapsulations about a weight loss pill it was selling. Writing to an outfit that promised to “push your product towards the top” of Amazon by...