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The Federal Trade Commission is currently accepting public comments on an application by Red Ventures to divest the assets of, as required under the FTC’s March 12, 2018, final order settling charges that Red Ventures’ $1.4 billion acquisition of Bankrate would likely harm competition in the market for third-party paid referral services for senior living facilities.

Red Ventures’ application petitions the FTC to approve its divestiture of to Caring Holdings, LLC. Before its acquisition by Red Ventures, operated as a wholly-owned subsidiary of, with its own management and autonomous business; its current operations are covered by a Commission Order to Hold Separate and Maintain Assets pending the business’ divestiture. According to the application, Caring Holdings, LLC is a newly formed company backed by a group of private equity investors and entrepreneurs with a proven track record of growing online businesses. The Caring Holding, LLC team has experience and expertise in lead generation, search engine optimization, digital marketing and customer acquisition.

The Commission will decide whether to approve the application after a 30-day public comment period, which expires on April 23, 2018. Comments can be filed electronically  or sent to: FTC Office of the Secretary, 600 Pennsylvania Ave., N.W., Washington. (FTC File No. 1710196; the staff contact is Elizabeth Piotrowski, Bureau of Competition, 202-326-2623.)

The Federal Trade Commission works to promote competition, and protect and educate consumers. You can learn more about how competition benefits consumers or file an antitrust complaint. Like the FTC on Facebook, follow us on Twitter, read our blogs and subscribe to press releases for the latest FTC news and resources.

Contact Information

Betsy Lordan
Office of Public Affairs