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Following a public comment period, the Commission has approved a final consent order in the matter of Kellogg Company and authorized the staff to provide responses to the commenters of record. The FTC’s complaint charged that Kellogg’s advertising claims touting a breakfast of Frosted Mini-Wheats as “clinically shown to improve kids’ attentiveness by nearly 20%” were false and violated federal law.

The Commission vote approving the final order was 4-0. (FTC File No. 082-3145; the staff contact is Kial S. Young, Bureau of Consumer Protection, 202-326-3525; see press release dated April 20, 2009, at

Copies of the documents mentioned in this release are available from the FTC’s Web site at and from the FTC’s Consumer Response Center, Room 130, 600 Pennsylvania Avenue, N.W., Washington, DC 20580. Call toll-free: 1-877-FTC-HELP.

(FYI 37.2009.wpd)

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