As part of its Every Community Initiative, the FTC recognizes that the demographics of the country will continue to change and affect our efforts to protect consumers. According to the U.S. Census Bureau, the population is getting older and more racially and ethnically diverse. Understanding our changing communities will be necessary as the FTC continues its efforts to combat unfair and deceptive practices affecting all consumers.
On December 6, 2016, the FTC will host a workshop bringing together demographers, researchers, marketers, consumer groups, and federal, state, and local law enforcement to examine the predicted changes in various diverse groups and discuss what impact those changes will have on the marketplace.
- How is the population changing?
- How is advertising and marketing changing to reach these consumers?
- How will fraud likely change and what can the FTC and others do to combat fraud perpetrated against these consumers?
Studying these questions will help the agency continue to strategize, prioritize, and prepare for the years ahead.
This workshop is free and open to the public. Preregistration is not required. Doors will open at 8:45 a.m EST.
If you have research related to the changing consumer demographics in the U.S. that you would like to share with the workshop team please contact firstname.lastname@example.org.