Who decides how consumers should shop?
By: Andy Gavil, Debbie Feinstein, and Marty Gaynor | Apr 24, 2014 11:00AM
Consumers once shopped predominantly at their local stores; but first mail order catalogs and today the Internet have created new ways to shop for and purchase a wide range of goods and services. Similarly, consumers once arranged for taxis by hailing one from a street corner or by calling a dispatcher; yet today, smartphones and new software applications are shaking up the transportation industry, creating new business opportunities and new services for consumers.