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Business Blog

The Dannon Order

Lesley Fair
When visiting an unfamiliar city, it helps to have a tour guide – a knowledgeable local to walk alongside you to point out the notable sights. When your destination is a proposed FTC order, that guide
Business Blog

Claims for DanActive False and Deceptive, says FTC

Lesley Fair
In addition to allegations about Activia Yogurt, the FTC’s recent settlement with Dannon Corporation challenged health claims for DanActive, a probiotic dairy drink advertised to reduce the likelihood
Business Blog

Even Superheroes Need Substantiation

Lesley Fair
As part of its ongoing probe of questionable claims involving kids’ health, the FTC announced a $2.1 million settlement with major dietary supplement marketers for allegedly deceptive claims that
Business Blog

U.S. Court of Appeals Upholds $48 Million Judgment

Lesley Fair
For people with an ailment, Direct Marketing Concepts and ITV Direct had the answer: Coral Calcium or Supreme Greens. But according to a recent decision by the U.S. Court of Appeals for the First
Business Blog

Deep in the Heart of Taxes

Lesley Fair
Owners of small businesses wrestling with tax obligations are sure to have seen the ads. American Tax Relief LLC promised to settle customers’ delinquent federal and state taxes for a fraction of what
Business Blog

Lock Mess

Lesley Fair
There’s lots of public information out there about people. So it’s no surprise there’s a booming business in the sale of data – and in the sale of services that promise to protect personal information
Business Blog

Full Disclosure

Lesley Fair
The FTC’s first law enforcement action related to the revised Endorsement Guides offers compliance insights for marketers. In a proposed settlement with Reverb Communications, Inc., the FTC alleged
Business Blog

BCP Business Center: Your Link to the Law

David Vladeck, Director, BCP
Welcome to the BCP Business Center: Your Link to the Law. Explore and you’ll find practical compliance guidance on advertising, telemarketing, credit, data security, and other need-to-know topics for