FTC Environmental Marketing Guides: Is it time for a change of green-ery?
For a substantial segment of the buying public, environmental claims are highly material. That’s why green consumers see red when companies use misleading representations to pitch their products and services. To protect consumers from deception in the marketplace – and to protect honest businesses from shady claims by competitors – the FTC has taken law enforcement action against false or unsubstantiated environmental promise s. For companies...