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FTC Environmental Marketing Guides: Is it time for a change of green-ery?

Lesley Fair
For a substantial segment of the buying public, environmental claims are highly material. That’s why green consumers see red when companies use misleading representations to pitch their products and services. To protect consumers from deception in the marketplace – and to protect honest businesses from shady claims by competitors – the FTC has taken law enforcement action against false or unsubstantiated environmental promise s. For companies...

$245 million FTC settlement alleges Fortnite owner Epic Games used digital dark patterns to charge players for unwanted in-game purchases

Lesley Fair
The FTC’s $275 million proposed settlement with Epic Games, owner of Fortnite, alleges the company violated the law by collecting personal information from kids under 13 without parental consent and by enabling voice and text chat by default – an unfair practice that put kids and teens in risky contact with strangers. But to borrow a phrase from advertisers, “But wait! There’s more!” Much, much more in the form of a separate $245 million proposed...

Facing the facts about fraud: It may not be the face you think

Lesley Fair
Ask someone to picture the typical person who has experienced a scam and they may think of an older consumer taken in by a fast-talking fraudster. Regardless of the image they create, the results of the FTC’s latest Consumer Protection Data Spotlight suggest their impression may not be accurate. That’s because reports in the FTC’s Consumer Sentinel contradict some stereotypes about how fraud affects our communities and evoke a more nuanced...

How readiness can help protect veteran-owned businesses

Lesley Fair
Army brats like me grew up around the word “readiness.” We knew it meant weeks or even months of a parent away on deployment, training for “What if . . .” scenarios. One of the reasons so many veterans have made the successful transition to entrepreneurship is that they continue to put readiness first. A recent FTC proposed settlement serves as a reminder to veterans who own businesses – and to all business executives – about the ongoing threats...

Who experiences scams? A story for all ages

Many people think scams mostly affect older adults. But reports to the FTC’s Consumer Sentinel tell a different story: anyone can be scammed. In fact, reports suggest that many scams are harming younger people more than older adults. While there’s more to the story, the broad theme is that scams affect every age group, but differently. In 2021, Gen Xers, Millennials, and Gen Z young adults (ages 18-59) were 34% more likely than older adults (ages...

And the FTC Bureau of Consumer Protection Partner Award goes to . . .

Lesley Fair
We’re told the name Nebraska comes from the Otoe term Ñí Brásg, meaning “serene water.” The Platte River flows across the state until it converges with the Missouri. From there, it meets the Mississippi, creating the unstoppable force that gives it the name “mighty.” Who doesn’t enjoy a bit of heartland geography, but our purpose today is to draw an analogy to the most recent recipient of the FTC Bureau of Consumer Protection’s Partner Award...

FTC says Made in USA claims about mattress pads for truck bunks were, well, bunk

Lesley Fair
Are we the only ones who remember C.W. McCall’s novelty song, “Convoy”? To paraphrase the lyrics of one of the few #1 hits about truckers, “Mercy sakes alive,” the FTC is “puttin’ the hammer down” on false claims that imported products are American-made. The agency just announced a proposed settlement with Electrowarmth Products, LLC, and owner Daniel W. Grindle , alleging their Made in USA claims for heated truck bunk mattress pads were, well...

Directory assistance: FTC honors AUSA for work in prosecuting business directory scammer

Lesley Fair
Globe-trotting swindlers may try to evade law enforcement agencies intent on bringing them to justice. But they’re not factoring in the tenacity of public servants like Assistant United States Attorney Katherine Kopita of the U.S. Attorney’s Office for the Northern District of New York. Ms. Kopita’s work in prosecuting criminals who ripped off more than 1,300 small businesses, medical providers, and schools by illegally billing them for bogus...

Reports show scammers cashing in on crypto craze

Emma Fletcher
From Super Bowl ads to Bitcoin ATMs, cryptocurrency seems to be everywhere lately. Although it’s yet to become a mainstream payment method, reports to the FTC show it’s an alarmingly common method for scammers to get peoples’ money. Since the start of 2021, more than 46,000 people have reported losing over $1 billion in crypto to scams [1] – that’s about one out of every four dollars reported lost, [2] more than any other payment method. The...

Reported crypto scam losses since 2021 top $1 billion, says FTC Data Spotlight

Lesley Fair
Let’s call it The Recliner Interval – the time it takes for an obscure niche product to start running prime time TV commercials. It’s a made-up metric, of course, but a few hours in front of the TV will demonstrate that advertising for cryptocurrency has gone mainstream. Now here’s a metric that isn’t made up. According to the latest FTC Consumer Protection Data Spotlight , since the start of 2021, more than 46,000 people have reported losing...