Topics Will Include the Law and Economics of Loyalty and Bundled Pricing
The Federal Trade Commission and Department of Justice (DOJ) will hold a joint public workshop on June 23, 2014, to explore the economic and legal analysis of conditional pricing practices among firms in a supply chain. The workshop will focus on conditional pricing arrangements – practices in which prices are explicitly or effectively contingent on commitments to purchase or sell a specified share or volume of a single product or a mix of multiple products – such as loyalty or bundled pricing.
A principal goal of the workshop will be to advance the economic understanding of the potential harms and benefits of conditional pricing practices and to reexamine their treatment under the antitrust laws.
Conditional pricing practices, similar to other distribution strategies, may have anticompetitive effects and efficiency benefits. For example, if a loyalty or share discount induces buyers to make most or all of their purchases from the seller, under some circumstances it might deprive the seller’s rivals of sufficient access to efficient distribution or production and facilitate the seller’s exercise of market power.
Similarly, bundled pricing can deny rivals that do not produce all of the products in the bundle efficiencies of scale or scope. Supporters of such arrangements contend, however, that as long as these practices involve prices that are above some measure of cost, they are likely to reflect beneficial price competition, and that restraining their use will inhibit robust competition.
The legal treatment of conditional pricing practices has traditionally fallen into two categories. The first focuses on pricing and applies various forms of a price-cost test. The second examines whether a particular pricing practice reduces competition by raising the costs of rival firms or otherwise impeding their ability or incentives to expand or achieve efficiencies. These effects on competition could be comparable to those resulting from other distribution practices, such as exclusive dealing or tying.
Economic Learning. Workshop participants will examine both theoretical and empirical economic learning regarding these arrangements and consider many questions, including:
- What are the economic theories of harm and benefit?
- What do the economic and business-strategy literatures tell us about how and with what frequency firms employ conditional pricing practices?
- Under what circumstances are the various conditional pricing strategies likely to lead to competitive harm?
- In what settings might conditional pricing practices allow firms to realize efficiencies?
- To what degree might less-restrictive alternatives enable firms to achieve those same efficiencies?
Law and Policy Issues. Participants also will consider how to integrate the economic learning with the relevant legal standards. To that end, the workshop will explore the current legal standards in the United States and abroad and will consider a number of questions, including:
- How has the treatment of various conditional pricing practices evolved in the courts?
- To what extent do the standards articulated in judicial decisions align -- or fail to align --with the relevant theories of competitive harm and benefit?
- What are the practical challenges of proof that the courts and litigants have confronted when attempting to apply the different legal standards?
- Do price-cost tests provide certainty and predictability to firms?
- How do price-cost tests compare to other alternative tests?
- Under the various standards, how might misalignment with theory and challenges of proof threaten to under-deter harmful practices or over-deter beneficial conduct?
- How do the various legal standards, if at all, affect primary conduct?
- What legal standards should the courts and antitrust agencies apply to the various conditional pricing strategies and theories of competitive harm?
The FTC and DOJ are interested in receiving comments on conditional pricing practices, and will accept written submissions from the public from now through Aug. 22, 2014, 60 days after the event. Interested parties may submit public comments online. Submitted comments will be made publicly available on the FTC and DOJ websites.
The all-day workshop is free and open to the public. Individuals are encouraged, but not required, to register in advance for the workshop by sending an email to CPPworkshop@ftc.gov. Please include “RSVP” in the subject line. Seating will be on a first-come, first-served basis.
Reasonable accommodations for people with disabilities are available upon request. Requests should be submitted by e-mail to email@example.com, or by calling Lara Kittelson at 202-326-3388. Requests should be made in advance. Please include a detailed description of the accommodation needed and provide contact information.
The workshop will take place at the FTC’s new satellite conference center, Constitution Center, 400 Seventh Street, SW, Washington, DC 20024. An agenda and list of speakers will be published in advance of the workshop.
The FTC’s Office of Policy Planning works with the Commission and its staff to develop long-range competition and consumer policy initiatives, consistent with the FTC’s unique mission to conduct research and engage in advocacy on issues that affect competition, consumers, and the U.S. economy. The Office of Policy Planning submits advocacy filings; conducts research and studies; organizes public workshops; issues reports; and advises staff on cases raising new or complex policy and legal issues. To reach the Office of Policy Planning, send an e-mail to firstname.lastname@example.org. Like the FTC on Facebook, follow us on Twitter, read our blogs, and subscribe to press releases for the latest FTC news and resources.
FTC MEDIA CONTACT:
Mitchell J. Katz
Office of Public Affairs
FTC STAFF CONTACTS:
Office of Policy Planning
Bureau of Competition
DOJ MEDIA CONTACT:
Office of Public Affairs
DOJ STAFF CONTACT:
Robert Potter, Chief
Legal Policy Section