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Event Description

As part of its Every Community Initiative, the FTC recognizes that the demographics of the country will continue to change and affect our efforts to protect consumers. According to the U.S. Census Bureau, the population is getting older and more racially and ethnically diverse.  Understanding our changing communities will be necessary as the FTC continues its efforts to combat unfair and deceptive practices affecting all consumers.

On December 6, 2016, the FTC will host a workshop bringing together demographers, researchers, marketers, consumer groups, and federal, state, and local law enforcement to examine the predicted changes in various diverse groups and discuss what impact those changes will have on the marketplace.

  • How is the population changing?
  • How is advertising and marketing changing to reach these consumers?
  • How will fraud likely change and what can the FTC and others do to combat fraud perpetrated against these consumers?

Studying these questions will help the agency continue to strategize, prioritize, and prepare for the years ahead.

This workshop is free and open to the public. Preregistration is not required. Doors will open at 8:45 a.m EST.

If you have research related to the changing consumer demographics in the U.S. that you would like to share with the workshop team please contact demographicsworkshop@ftc.gov.

  • 10:00 - 10:15 am

    WELCOME

    Edith Ramirez
    Chairwoman, Federal Trade Commission

    10:15 - 11:15 am

    THE CHANGING DEMOGRAPHICS OF U.S. CONSUMERS

    Moderator:  Monica Vaca, Acting Director, Division of Consumer Response and Operations, FTC

    • Jennifer Ortman, U.S. Census Bureau
    • Rolf Pendall, Urban Institute, Mapping America’s Future Project
    • Jens Manuel Krogstad, Pew Research Center
    11:15 am - 12:30 pm

    MARKETING TO DIFFERENT CONSUMER POPULATIONS

    Introduction by:  Daniel Salsburg, Acting Chief, Office of Technology Research & Investigation, FTC

    Research Presentation

    • Yannis Spiliopoulos, Columbia University
    • Vincent Toubiana, Commission Nationale de l'Informatique et des Libertés

    Panel Discussion

    Moderator:  Kati Daffan, Acting Assistant Director, Division of Marketing Practices, FTC

    • Orlena Blanchard, Joy Collective
    • Xenia Boone, Direct Marketing Association
    • Edward Chang, Asian American Advertising Federation (3AF)
    • Horacio Gavilán AHAA, The Voice of Hispanic Marketing

    12:30 - 1:00 pm

    THE DEMOGRAPHICS OF CONSUMER COMPLAINTS AND FRAUD

    Research Presentation

    • Devesh Ravel, Bureau of Economics, FTC

    1:00 - 2:00 pm

    LUNCH (on your own)

    2:00 - 3:00 pm

    STRATEGIES FOR PROTECTING OUR DIVERSE CONSUMER COMMUNITIES

    Moderator:  Rosario Méndez, Division of Consumer and Business Education, FTC

    • Eric Freidman, Montgomery County Office of Consumer Protection
    • Alan Lai, Chinese Information and Service Center
    • Ruth Susswein, Consumer Action
    • Samantha Vargas Poppe, National Council of La Raza
    3:00 - 4:00 pm

    STRATEGIES FOR PROTECTING THE NEXT GENERATION OF AGING CONSUMERS

    Moderator:  Patti Poss, Division of Marketing Practices, FTC

    • Marguerite “Marti” DeLiema, Stanford Center on Longevity
    • Richard Goldberg, U.S. Department of Justice, Consumer Protection Branch
    • Mirenda Meghelli, Pro Bono Net
    • Amy Nofziger, AARP Foundation
    • Jennifer Taylor, Ombudsman Attorney, Legal Aid of West Virginia
    4:00 - 4:15 pm

    WRAP UP

    Lois Greisman, Associate Director, Division of Marketing Practices, FTC

     

FTC Privacy Policy

Under the Freedom of Information Act (“FOIA”) or other laws, we may be required to disclose to outside organizations the information you provide when you pre-register. The Commission will consider all timely and responsive public comments, whether filed in paper or electronic form, and as a matter of discretion, we make every effort to remove home contact information for individuals from the public comments before posting them on the FTC website.

The FTC Act and other laws we administer permit the collection of your pre-registration contact information and the comments you file to consider and use in this proceeding as appropriate. For additional information, including routine uses permitted by the Privacy Act, see the Commission’s comprehensive Privacy Policy.

This event is open to the public and may be photographed, videotaped, webcast, or otherwise recorded. By participating in this event, you are agreeing that your image — and anything you say or submit — may be posted indefinitely at ftc.gov or on one of the Commission's publicly available social media sites.