Agora Financial LLC

Last Updated:
Case Status:
Federal Trade Commission, Plaintiff, v. Agora Financial LLC; NewMarket Health, LLC; NewMarket Health Publishing, LLC; Health Sense Media, LLC; Health Sense Publishing, LLC; Dr. Richard Gerhauser; and Zachary Scheidt, Defendants.
FTC Matter/File Number:

182 3116

Civil Action Number:


Federal Court:
District of Maryland

Case Summary

The FTC sued a publisher called Agora Financial, LLC, alleging that it tricks seniors into buying books, newsletters, and other publications that falsely promise a cure for type 2 diabetes or promote a phony plan to help them cash in on a government-affiliated check program. According to the FTC’s complaint, Agora Financial and some of its affiliates target publications, including The Doctor’s Guide to Reversing Diabetes in 28 Days (The Doctor’s Guide), primarily at older consumers nationwide, as well as pitching them on a fake scheme to cash in on Congress’ Secret $1.17 Trillion Giveaway. The FTC announced a proposed order settling the allegations against all defendants in February 2021.