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Business Blog

Keep scammers out of your business

The Rule of 7 in marketing says people need to hear a message at least seven times before they act on it. The latest Data Spotlight from the FTC, “False alarm, real scam” has some messaging to share
Competition Matters

First Research Published from Physician 6(b) Study

Tom Koch (Acting DAD, BE Office of Applied Research and Outreach) and Ted Rosenbaum (Acting BE Director)
We are excited to announce the publication of the first peer-reviewed journal article coming out of the FTC’s Physician 6(b) study. The paper, published in the May 2025 issue of Health Affairs Scholar
Data Spotlight

Top text scams of 2024

Division of Consumer Response and Operations Staff
It’s hard not to glance at your phone when you hear the ding of an incoming text. Scammers bet on it. And reports to the FTC’s Consumer Sentinel Network suggest their odds of a big payout have