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Public Statement

Diagnosing Physician-Hospital Organizations

Date
I. Introduction I have been asked to speak today about the Federal Trade Commission's enforcement approach to physician-hospital organizations, otherwise known as PHOs. (1) I am pleased to do so. The...
Report

The Effect of Consumer Testimonials and Disclosures of Ad Communication for a Dietary Supplement (The Endorsement Booklet Study)

Date
A consumer survey was conducted to examine the communication effects of a promotional booklet for a dietary supplement. The booklet consisted entirely of three pages of consumer testimonials...