Trial and error
Imagine a series of promotions that involve pain relief promises, cognition claims, endorsements, 30-minute radio ads, “risk-free” money-back guarantees, “free” trial offers, negative options, telemarketing, and upsells of buying club memberships. What could possibly go wrong for consumers? Where would you like to start? The FTC and the Maine Attorney General announced settlements with six defendants and complaints against three others involved...