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January 2016

Jan 28, 2016

Why is it your business if identity theft victims can get free personal recovery plans and other help that makes it easier for them to report and recover from identity theft?  Here’s an answer: Because it’s good business – for you, your customers, your employees, and your community.

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Jan 28, 2016

Make, model, and cup holders are considerations, of course, but what really matters to a prospective used car buyer is whether the vehicle’s systems check out. It just makes sense, since so many of those systems are tied to safety. But it’s not easy for consumers to tell if they’re buying a...

Jan 27, 2016

According to a lawsuit just filed by the FTC, DeVry University’s ads conveyed to consumers that 90% of its graduates actively seeking employment landed new jobs in their field...

Jan 20, 2016

Data thieves can be as sharp as the Space Needle and as slippery as a salmon thrown by a Pike Place Market fishmonger. OK, those regional references may be a stretch, but it’s a reminder that the FTC’s...

Jan 14, 2016

Experts from around the world have gathered today at PrivacyCon, the FTC’s first-ever confab to discuss the latest in consumer privacy and data security. And it’s much more than just talk. Leading academics and other experts will present new research on five key topics: the state of online...

Jan 7, 2016

When we announced Operation Collection Protection in November, a federal-state crackdown on illegal debt collection practices, we said it was just the start of a...

Jan 6, 2016

For a while now, pundits have been talking about the three V’s of big data: Volume – the vast quantity of information that can be gathered and analyzed; Velocity – the speed with which companies can accumulate, analyze, and use new data; and Variety...

Jan 5, 2016

When a company promises to encrypt dentists’ patient data, but fails to live up to established standards, it shouldn’t come as a surprise that the FTC would bristle. A $...

Jan 5, 2016

Ads for Lumosity’s “brain training” program made it sound simple. Play games for 10-15 minutes several times a week to delay memory decline; protect against dementia and Alzheimer’s disease; improve school, work, and athletic performance; and reduce the effects of everything from ADHD to post-...

Jan 4, 2016

Cars are one of the biggest purchases a consumer will ever make. Researching models and options is only part of the process. Prospective buyers also have to consider price negotiations, trade-in, and financing. Since 2011, the FTC has brought more than 25 cases challenging illegal practices in...

December 2015

Dec 31, 2015

2015 saw the end of The Late Show with David Letterman, but his Top 10 List legacy lives on. From the home office in Washington, D.C., here is our informal take on ten topics we covered this year in the BCP Business Blog.

Advertising substantiation.  People will be citing...

Dec 29, 2015

Think of it like Woodstock – minus the mud and the seven-minute solo by Santana’s drummer.

Set for January 14, 2016, PrivacyCon won’t offer “3 days of peace & music,” but...

Dec 22, 2015

If what looks to be an article, video, or game is really an ad – but it’s not readily identifiable to consumers as such – the FTC has another word for it: deceptive. Ads that blur the line between advertising and content have long been a consumer protection concern under Section 5 of the FTC Act...

Dec 17, 2015

Some operators of websites and online services directed at children would do well to learn a lesson that youngsters often know: ask permission before using something that’s not yours.

For a quick primer, companies may want to check out...

Dec 17, 2015

The law may not authorize the use of light sabers, but to protect consumers and ensure that companies comply with existing orders, the FTC will use the forces within its power. It’s a lock that...

Dec 9, 2015

Maybe “a rose by any other name would smell as sweet,” but deceptively describing rayon clothing as bamboo isn’t so sweet – and violates the FTC’s Textile Rules. In addition to civil penalties totaling $1.3 million,...

Dec 8, 2015

As the song by The Who asks, “Who are you?” When it comes to the Fair Debt Collection Practices Act, many companies think they know who they are....

Dec 2, 2015

A small business or nonprofit gets what appears to be an invoice for a listing in an online yellow pages directory. On the face of it, it looks legit. It includes the name of an employee at the office, a copy of what the listing looks like, the “walking fingers” symbol associated with...

Dec 1, 2015

On the Periodic Table of Elements, copper is designated as CU. The FTC’s lawsuit against Tommie Copper, Inc., the seller of copper-infused compression wear, suggests it...

November 2015

Nov 24, 2015

People usually think of beacons as radiant lights that attract attention. But the FTC has charged that two Ohio auto dealers (among other things) used the word in a...

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