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September 24, 2003

September 23, 2003

Announced Action for September 23, 2003

Date
Issuance of staff advisory opinion: The staff of the FTC's Bureau of Competition has advised counsel for Bay Area Preferred Physicians (BAPP) that it does not presently intend to recommend law...

September 22, 2003

September 20, 2003

Report

The Effect of Consumer Testimonials and Disclosures of Ad Communication for a Dietary Supplement (The Endorsement Booklet Study)

Date
A consumer survey was conducted to examine the communication effects of a promotional booklet for a dietary supplement. The booklet consisted entirely of three pages of consumer testimonials...

September 19, 2003

September 18, 2003

September 17, 2003