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Department of Health and Human Services, Humphrey Building
200 Independence Avenue, S.W. Washington DC 20201

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Event Description

The FTC and the Department of Health and Human Services sponsored a workshop that brought together representatives from the food and beverage industry and media and entertainment companies, medical and nutrition experts, consumer groups, advertising specialists, and other key experts for an open discussion on self-regulation and the marketing of food and beverages to children.

On July 14 and 15, 2005, the Federal Trade Commission and the Department of Health and Human Services jointly will sponsor a workshop to examine various perspectives on marketing, self-regulation, and childhood obesity. The workshop will bring together representatives from food and beverage companies and media and entertainment companies, medical and nutrition experts, consumer groups, advertising specialists, and other key experts for an open discussion on industry self-regulation concerning the marketing of food and beverages to children, as well as initiatives to educate children and parents about nutrition.

    • Dr. William Dietz, Director, Division of Nutrition and Physical Activity, CDC, HHS
      Overview of Health Risks with Childhood Obesity and the Research Concerning the Factors Related to Childhood Obesity
    • Dr. Pauline M. Ippolito, Associate Director, Bureau of Economics, FTC
      Ongoing FTC Staff Research Concerning Food Advertising to Children on Television
    • Panel 1
    • Dick O’Brien, Executive Vice President, Director of Government Relations, American Association of Advertising Agencies
    • Dr. Nancy M. Childs, Professor of Food Marketing, St. Joseph’s University
    • Jeffrey McIntyre, Senior Legislative and Federal Affairs Officer, American Psychological Association
    • Dr. Elizabeth S. Moore, Associate Professor of Marketing, University of Notre Dame
    • Dr. Sonya A. Grier, Robert Wood Johnson Health & Society Scholar, University of Pennsylvania
    • Brady Darvin, Senior Director, Strottman International
    • Panel 2-A
    • Michael Donahue, Vice President, U.S. Communications and Customer Satisfaction, McDonald’s USA
    • Bob Goldin, Executive Vice President, Technomic, Inc.
    • Kendall J. Powell, Executive Vice President and COO, U.S. Retail, General Mills
    • Dr. Rebecca S. Reeves, President, American Dietetic Association
    • Abigail L. Rodgers [see also video], Vice President of Wellness Strategies and Communication, The Coca-Cola Company
    • Dr. Lisa Sutherland, Research Assistant Professor, University of North Carolina
    • Panel 2-B
    • Dr. Daniel S. Acuff, Co-Founder and Director, YMS Consulting
    • Mark H. Berlind, Executive Vice President, Global Corporate Affairs, Kraft Foods
    • Linda Brugler, Nutrition Marketing Manager, Produce for Better Health Foundation
    • Dr. Carol Byrd-Bredbenner, Professor of Nutrition and Extension Specialist, Rutgers University
    • Alan Harris, Executive Vice President, Chief Marketing and Customer Officer, Kellogg Company
    • Brock Leach, Senior Vice President, New Growth Platforms, and Chief Innovation Officer, PepsiCo, Inc.
    • Bob McKinnon, Founder and President, YELLOWBRICKROAD Communications
    • Panel 3
    • Heidi Arthur, Senior Vice President, Group Campaign Director, The Advertising Council
    • Jorge Daboub, Vice President of Marketing and Business Development, Univision Television Group
    • Ivan J. Juzang, Founder and President, MEE Productions
    • Dr. Jennifer Kotler, [see also video], Director for Knowledge Management, Department of Education and Research, Sesame Workshop
    • Victoria Rideout, [see also video], Vice President, Kaiser Family Foundation
    • Marva Smalls, Executive Vice President of Public Affairs and Chief of Staff, Nickelodeon Networks
    • Panel 4
    • John Bell and Charlotte Hebebrand, Food Safety, Health and Consumer Affairs Section, European Commission Delegation
    • Elizabeth L. Lascoutx, Director, Children’s Advertising Review Unit
    • Patti Miller, Vice President and Director of the Children & the Media Program, Children Now
    • Dr. Kathryn Montgomery, Professor of Communication, American University
    • Wally Snyder, President and CEO, American Advertising Federation
    • Dr. Margo Wootan, Director of Nutrition Policy, Center for Science in the Public Interest
    • Vivica Kraak, Senior Program Officer, Food and Nutrition Board, IOM
      Overview of the Institute of Medicine Studies Addressing the Marketing of Food & Beverages to Children


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