Follow the Lead: An FTC Workshop on Lead Generation

Constitution Center 400 7th St SW, Washington, DC 20024 | Directions & Nearby

Event Description

The Federal Trade Commission hosted a workshop on October 30, 2015 to explore online lead generation in various industries including lending and education. The workshop brought together a variety of stakeholders, including industry representatives, consumer advocates, and government regulators.

Lead generation is the practice of identifying or cultivating consumer interest in a product or service, and distributing this information to third parties. For example, as consumers search the Internet for all kinds of goods and services, they may express interest in or make an inquiry regarding specific products or services, such as educational programs, mortgages, or small-dollar loans, by submitting their personal information online. These consumer “leads” sometimes contain sensitive personal and financial information that may travel through multiple online marketing entities before connecting with the desired businesses. The workshop will explore the consumer protection issues raised by the practices of the lead generation industry, and what consumers and businesses should know and do to address them.

Video From the Event

  • Opening Remarks, Panels 1 & 2
    Introduction to Lead Generation Marketplace and Mechanics
    Case Study on Lead Generation in Lending
  • Panel 3
    Case Study on Lead Generation in Education
  • Panels 4 & 5, Closing Remarks
    Overview of Consumer Protection Concerns & the Legal Landscape
    Looking Ahead – Protecting & Educating Consumers

Event Details

FTC Privacy Policy

Under the Freedom of Information Act (“FOIA”) or other laws, we may be required to disclose to outside organizations the information you provide when you pre-register. The Commission will consider all timely and responsive public comments, whether filed in paper or electronic form, and as a matter of discretion, we make every effort to remove home contact information for individuals from the public comments before posting them on the FTC website.

The FTC Act and other laws we administer permit the collection of your pre-registration contact information and the comments you file to consider and use in this proceeding as appropriate. For additional information, including routine uses permitted by the Privacy Act, see the Commission’s comprehensive Privacy Policy.

This event is open to the public and may be photographed, videotaped, webcast, or otherwise recorded. By participating in this event, you are agreeing that your image — and anything you say or submit — may be posted indefinitely at or on one of the Commission's publicly available social media sites.