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16 CFR Part 260
Rule Summary

The Green Guides were issued to help marketers ensure that the claims they are making are true and substantiated. The guidance they provide includes:

  1. general principles that apply to all environmental marketing claims;
  2. how consumers are likely to interpret particular claims and how marketers can substantiate these claims; and
  3. how marketers can qualify their claims to avoid deceiving consumers.

For more information, check out the Business Center's Environmental Marketing page.

  • Environmental Marketing Consumer Perception Study
    Background Information
    for Request for Public Comment on Proposed, Revised Guides for the Use of Environmental Marketing Claims (16 C.F.R. Part 260)
    (Matter No. P954501; Program Code N14)

    • Section 1 - summarizes the study methodology, including sampling and weighting procedures employed by Harris Interactive for this research product.
    • Section 2 - presents the questionnaire, which was administered online by Harris Interactive to members of its online panel in August, 2009.
    • Section 3 - shows how the online questionnaire appeared to respondents by reproducing sample "screen shots."
    • Section 4 - presents an overview of the research results, prepared by Harris Interactive.