Last Updated
Case Status
Pending
Federal Trade Commission, Plaintiff, v. Assurance IQ, LLC, a Washington Limited
Liability Company, also d/b/a Assurance, Assurance
IQ, and National Family Assurance Corporation, Defendant.
Liability Company, also d/b/a Assurance, Assurance
IQ, and National Family Assurance Corporation, Defendant.
Case Summary
In August 2025, the FTC announce Assurance IQ, LLC and MediaAlpha, Inc. will pay a total of $145 million to settle that they misled millions of consumers seeking to buy comprehensive health insurance. The FTC alleged that both Assurance and MediaAlpha deceived consumers and led them to purchase plans that did not provide the promised health care coverage, and bombarded consumers with telemarketing and robocalls.