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Plain Language Guidance

In the Loupe: Advertising Diamond, Gemstones and Pearls

If you advertise or sell jewelry, the Jewelry Guides offer specific information on how to describe your products truthfully and how to disclose important information to potential buyers. The claims...
Plain Language Guidance

Small Business Computer Security Basics

Here are a few computer security basics to help your company, even if you’re the only employee. If you have employees, train them to follow these tips. If you collect any consumer information, also...

Visant/Jostens/American Achievement, In the Matter of

The Commission approved an administrative complaint, alleging that a combined Jostens/American Achievement Corp. ("AAC") would control an unduly high percentage of the high school and college rings markets, making it a dominant firm with only one smaller meaningful competitor in both markets.  The Commission charged that the proposed combination of Jostens and AAC would likely have been anticompetitive and led to higher prices and reduced service for both high school and college students who buy class rings.  The FTC also voted to seek a preliminary injunction in federal court to stop Jostens from proceeding with the proposed acquisition of its close rival, AAC.  On April 17, 2014, the parties abandoned their plans to merge.

Type of Action
Last Updated
FTC Matter/File Number
141 0033
Docket Number

Jewelry Guides Roundtable

The FTC will hold a public roundtable to examine possible modifications to the FTC’s Guides for the Jewelry, Precious Metals, and Pewter Industries. Specifically, the roundtable panels will focus on...
Plain Language Guidance

Advertising Platinum Jewelry

The Federal Trade Commission’s (FTC’s) Jewelry Guides describe how to accurately mark and advertise the platinum content of the jewelry you market or sell. Platinum jewelry can be alloyed with other...
Plain Language Guidance

Advertising FAQ's: A Guide for Small Business

What truth-in-advertising rules apply to advertisers? Under the Federal Trade Commission Act: Advertising must be truthful and non-deceptive; Advertisers must have evidence to back up their claims...