Sunday Riley Modern Skincare, LLC; In the Matter of

Last Updated:
Case Status:
Pending
In the Matter of Sunday Riley Modern Skincare, LLC, a limited liability company; and Sunday Riley, individually and as an officer of Sunday Riley Modern Skincare, LLC..
FTC Matter/File Number:

192 3008

Enforcement Type:

Part 2 Consents

Case Summary

On October 21, 2019, the FTC announced it had halted the deceptive online marketing tactics of cosmetics firm Sunday Riley Modern Skincare, LLC and its CEO. Under the order settling the FTC’s complaint the defendants were banned from misleading consumers by posting fake reviews of the company’s products on a major retailer’s website, at the CEO’s direction, and by failing to disclose that the reviewers were company employees. The FTC announced approval of the final order in November 2020.