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Goldenshores Technologies, LLC, et al.: Commission Letters To Commenters (April 9, 2014)

In the Matter of Goldenshores Technologies, LLC, and Erik M. Geidl FTC Matter/File Number: 132 3087 Return to Goldenshores Technologies, LLC page
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Food Marketing to Children and Adolescents

Since 1980, childhood obesity rates have tripled among adolescents and doubled among younger children. While many factors contribute to childhood obesity, regardless of the causes, responsible...
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Apple Inc.: Commission Letters To Commenters (March 27, 2014)

In the Matter of Apple Inc. FTC Matter/File Number: 112 3108 Return to Apple Inc. case page
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Zero sum game?

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For people in the market for a car, an ad on YouTube for Massachusetts-based Courtesy Auto Group featured some eye-catching numbers: “Get behind the wheel of the new 2013 Kia Sorento, now lease priced...
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Needle and threats

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The Fair Debt Collection Practices Act lays out some pretty clear dos and don’ts for debt collectors. Do identify yourself as a debt collector. Do follow up within five days of your initial...
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Are your green claims clean? Knock on wood.

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Not every building project starts with an ax-wielding guy in a flannel shirt yelling “tim-berrrr!” Consumers have another choice these days: plastic lumber, which is often used in decking, fences...
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A light bulb moment for marketers

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When did a light bulb become the symbol of a good idea? We don’t know, but a ruling in the FTC’s lawsuit against Lights of America – including a $21 million order mandating refunds for consumers and...
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Less than meets the eye?

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When an ad purports to show a “right before your eyes” demonstration of a product in action, the visual must be a truthful representation of what it can do. If that’s not the case, both the advertiser...
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FTC says diaper claims didn't pass the smell test

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What do dirty diapers and deceptive ads have in common? (We’ll pause a moment so you can add your own punch line.) Now that’s out of the way, the action against Portland-based Down to Earth Designs –...
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8 advertising potholes auto dealers should avoid

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In a drive to encourage truth in auto advertising, the FTC has announced Operation Steer Clear – a coast-to-coast law enforcement sweep focusing on deceptive TV, newspaper, and online claims about...
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When a data oops becomes an uh-oh

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We’ve said it before, but it bears repeating: Glitch Happens. In the case of Accretive Health, Inc., it was a laptop taken from the passenger compartment of an employee’s car. What transformed this...

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