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Business Blog

Trial and error

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Imagine a series of promotions that involve pain relief promises, cognition claims, endorsements, 30-minute radio ads, “risk-free” money-back guarantees, “free” trial offers, negative options...
Business Blog

It’s illegal to ban honest reviews

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Congress unanimously passed the Consumer Review Fairness Act to protect people’s ability to share in any forum their honest opinions about a business’ products, services, or conduct. Some companies...
Business Blog

Background checks? Don’t double-dip.

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Need to verify an applicant's employment or income history? Checking to see if a candidate has a criminal history or civil judgments? If you get information from a company that compiles it so you can...
Business Blog

What Vizio was doing behind the TV screen

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Consumers have bought more than 11 million internet-connected Vizio televisions since 2010. But according to a complaint filed by the FTC and the New Jersey Attorney General , consumers didn’t know...
Business Blog

Prevagen complaint suggests mindfulness about memory claims

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Ads for Prevagen claimed that the purported memory improvement supplement is “The Name to Remember,” but according to a lawsuit filed by the FTC and the New York Attorney General , it’s a product...
Business Blog

Edge of ‘17

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“ Just like the white winged dove sings a song ,” you can count on the BCP Business Blog to celebrate the “Edge of Seventeen” – 2017, of course – with a recap of in-case-you-missed-it developments...
Business Blog

FTC case against DeVry yields $100 million settlement

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Claims about employment prospects and income levels are like any other objective advertising representation – and Job #1 for advertisers is to support those promises with solid evidence. DeVry...
Business Blog

Ashley Madison settles with FTC over data security

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If you care about data security and privacy, you’ll want to read about the FTC’s settlement with ruby Corporation, ruby Life Inc., and ADL Media Inc. – the companies that operate AshleyMadison.com...
Business Blog

App developer under pressure for deceptive health claims

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Is it time for a little heart-to-heart about making health claims for mobile apps? An FTC settlement with California-based Aura Labs challenges misleading representations the company made about its...
Business Blog

Screening tenants? Check out the FTC’s new guidance

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Using background checks to screen tenants? Or maybe your company provides those background checks to landlords? Make sure you’re complying with the Fair Credit Reporting Act (FCRA). The FTC’s new...
Business Blog

New Identity Theft Report helps you spot ID theft

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Do you ever hear from customers or employees who want you to know that they’ve been affected by identity theft? If so, you’ll probably start seeing them use the new FTC Identity Theft Report. It tells...
Business Blog

Negative options – make them a positive

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There’s no such thing as a free lunch. That’s what consumers who signed up for NutraClick’s “free” samples learned. But what can your business take away from the FTC’s settlement with NutraClick ? If...
Business Blog

Ad libraries and app developers, check out this advice

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Researchers report that 72% of American adults now own a smartphone and when they’re on their phones, 89% of their time is spent on apps. An analysis of how app developers generate revenue raises some...