A million-dollar blunder: How the FTC’s settlement with software provider accessiBe can help your business avoid similar missteps
It’s advertising law 101: before you claim your product can perform a certain task, you need evidence it will work as promised. If your product doesn’t live up to the hype, you’ll have to deal with the consequences—which could include a potential FTC lawsuit. That’s the lesson from a recently announced settlement between the FTC and accessiBe, a company that advertised its online plug-in as a fully automated tool to make any website compliant...