Tag: Mobile location analytics

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In June, the Commission announced its first settlement with a mobile advertising network, InMobi. Among other things, the Commission’s complaint challenges the company’s location tracking practices. In this post, we explain the mechanism that the Commission alleges InMobi used to...
Anyone can setup wireless sensors to record the appearance of your mobile phone’s Wi-Fi and Bluetooth probes to track where you are and where you have been –say, where you are when you're ambling through store or mall, or when you're walking or driving down a street. Some retail...