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Conference on Marketing and Consumer Protection - Co-sponsored by Marketing Science and The Federal Trade Commission
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Event Description

NOTE: Due to the ongoing COVID-19/Coronavirus pandemic, the conference has been postponed. More information on rescheduling will be shared by the FTC once it is available.

The Federal Trade Commission Bureau of Economics and the journal Marketing Science will co-organize the second edition of a one-day conference to bring together scholars that are interested in issues at the interface of marketing and consumer protection policy and regulation. As the primary law enforcement agency for policing marketing practices against consumer harm, the FTC has benefited from the marketing literature in its long history of case and policy work. The goal of the conference is to promote intellectual dialog between marketing scholars and the FTC. Specifically, the conference will (1) serve as a vehicle for marketing scholars to learn about the FTC’s practice in consumer protection, and thereby promoting research with potentially high impact in the practice of consumer protection and regulation and (2) introduce FTC staff to some of the cutting edge research being done by marketing scholars that are relevant to its practice.

This one-day conference will feature (i) academic research paper sessions based on submissions to this call and (ii) panel sessions involving FTC staff and marketing scholars that highlight how marketing scholarship overlaps with the FTC practice in consumer protection.

CALL FOR PAPERS

The conference welcomes all papers that address issues at the interface of marketing and consumer protection policy and regulation. Theoretical, empirical and experimental approaches are all welcome.

Researchers interested in presenting a paper at the conference should submit papers in pdf format. Include the title of the paper, name, affiliation, and mailing and email addresses of the authors. Please specify who will be the presenting author. Papers should be sent to marketingconf@ftc.gov by July 31, 2020.

The papers will be evaluated and selected by a scientific committee consisting of:

  • Avi Goldfarb, Senior Editor, Marketing Science and Professor of Marketing, University of Toronto, Rotman School of Management
  • Andrew Stivers, Deputy Director for Consumer Protection, Bureau of Economics, Federal Trade Commission
  • Yesim Orhun, Associate Professor of Marketing and Michael R. and Mary Kay Hallman Fellow, University of Michigan, Ross School of Business
  • Janis K. Pappalardo, Assistant Director for Consumer Protection, Bureau of Economics, Federal Trade Commission
  • Tat Chan, Professor of Marketing, Washington University in St. Louis, Olin Business School
  • Mary Sullivan, Economist, Bureau of Economics, Federal Trade Commission

SPONSORS

  • INFORMS Society for Marketing Science (ISMS).
  • Federal Trade Commission (FTC), Bureau of Economics.

 

FTC Privacy Policy

Under the Freedom of Information Act (“FOIA”) or other laws, we may be required to disclose to outside organizations the information you provide when you pre-register for events that require registration. The Commission will consider all timely and responsive public comments, whether filed in paper or electronic form, and as a matter of discretion, we make every effort to remove home contact information for individuals from the public comments before posting them on the FTC website.

The FTC Act and other laws we administer permit the collection of your pre-registration contact information and the comments you file to consider and use in this proceeding as appropriate. For additional information, including routine uses permitted by the Privacy Act, see the Commission’s Privacy Act system for public records and comprehensive privacy policy.

This event will be open to the public and may be photographed, videotaped, webcast, or otherwise recorded.  By participating in this event, you are agreeing that your image — and anything you say or submit — may be posted indefinitely at ftc.gov or on one of the Commission's publicly available social media sites.

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