16 CFR Part 260
The Green Guides were issued to help marketers ensure that the claims they are making are true and substantiated. The guidance they provide includes:
- general principles that apply to all environmental marketing claims;
- how consumers are likely to interpret particular claims and how marketers can substantiate these claims; and
- how marketers can qualify their claims to avoid deceiving consumers.
For more information, check out the Business Center's Environmental Marketing page.