Moda Latina BZ Inc.

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Federal Trade Commission, Plaintiff, v. Moda Latina BZ Inc., a California corporation; Ester Virginia Fernandez Aquirre, individually and as an officer of Moda Latina BZ Inc.; and Marco Cesar Zarate Quiroz, individually and as an officer of Moda Latina BZ Inc., Defendants.
FTC Matter/File Number:


Civil Action Number:

2:20-cv-10832 FMO (SKx)

Federal Court:
Central District of California

Case Summary

The FTC alleged that the company specifically targets Latina consumers in Spanish-language ads on TV with false promises of earnings at home. The defendants allegedly lure consumers into buying a work-at-home business with the false promise that consumers will earn “large profits” re-selling luxury products such as brand-name perfumes. Misrepresentations alleged in the complaint include “Want to have your own business and earn up to a thousand dollars per week?” and “Crisis? What crisis? I forgot about that ever since I started selling with Perfume Box. It completely changed my life and my finances.” The complaint also alleges that the defendants’ telemarketers routinely threaten consumers in violation of the Telemarketing Sales Rule.