FTC challenges Dannon’s claims for Activia Yogurt and DanActive
If you or your clients make health claims in advertising, the FTC’s settlement with Dannon Corporation for allegedly false and deceptive representations about Activia Yogurt and DanActive is a must-read. The FTC worked closely with 39 state Attorneys General, who announced a simultaneous $21 million settlement with the company. You might want to finish lunch before digesting the details, but let’s start with Activia. According to the FTC, Dannon...