When buzz goes bad
It’s one thing to create buzz about a product. But fail to disclose a material connection between an endorser and an advertiser and that buzz can wind up stinging you. That’s the message of an FTC lawsuit against Machinima , a top entertainment network on YouTube that specializes in videogame culture and generates more than 3 billion (with a b ) views each month. The FTC says Machinima made undisclosed payments to influential gamers in exchange...