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Americans are among the most generous people in the world, contributing more than $373 billion to charity in 2015, according to The Giving Institute. We’re all familiar with phone calls, mailers, and TV and radio spots seeking donations, but the times are changing. Evolving marketing practices and new technologies have introduced new ways to solicit contributions and donate. That’s just one of the reasons the FTC and the National Association of State Charities Officials (NASCO) are hosting a workshop on March 21, 2017 in Washington, DC.
You get a phone call from an excited caller saying you’ve won a trip, a car, or a lot of money. Next, they ask you to send money before you get the prize. That is a sure sign of a scam.
Recently, we’ve heard about a spike in prize scam calls. Although there are some legitimate contests, remember: there are a lot of scams. Here are a few ways to spot a prize scam:
Scammers will do just about anything to rip you off. They will create fake websites, use fake endorsements from public figures, lie about the effectiveness of their products, and much more.
We did some investigating and found that a number of shady companies selling “brain booster” pills are using these exact tactics to promote their products. Here’s how:
Artificial intelligence and blockchain. If those terms relate to your company’s work, you might want to mark March 9, 2017, on your calendar. If you have financial services clients and you’re not up to speed on how either artificial intelligence or blockchain relates to their business, you’ll definitely want to reserve March 9th for the...
Americans are among the most generous people in the world, contributing more than $373 billion to charity in 2015, according to The Giving Institute. Not only are Americans giving more to charity, but evolving marketing practices and new technologies have introduced different ways for organizations to accept donations and new challenges for consumer protection law enforcement and education....
Imagine a series of promotions that involve pain relief promises, cognition claims, endorsements, 30-minute radio ads, “risk-free” money-back guarantees, “free” trial offers, negative options, telemarketing, and upsells of buying club memberships. What could possibly go wrong for consumers?
Where would you like to start?