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California continues to be plagued by wildfires — including the Woolsey Fire near Los Angeles and the Camp Fire in Northern California, now one of the deadliest in the state’s history. Dozens of people have lost their lives, thousands of homes and business have been destroyed, and more than 250,000 Californians have been forced to leave their homes. If you’re looking for a way to help those in need, do some research to ensure that your donation will go to a reputable organization that will use the money as promised.
Experiencing a destructive wildfire can be devastating and have long-term effects, but taking stock and developing a recovery plan can give you a sense of hope and purpose. Here are a few tips and links to resources to help make the task less burdensome.
Hardly a day goes by that you don’t see a celebrity, star athlete, or other well-known person touting the benefits of some product or service. But glowing recommendations aren’t always what they appear to be.
Mention the word “ransomware” at a meeting of small business owners and you’ll feel the temperature in the room drop by 20 degrees. A ransomware attack is a chilling prospect that could freeze you out of the files you need to run your business. When FTC staff met with business owners across the country, you cited ransomware as a particular concern....
It started as one of those “run it up the flagpole” ideas to enlist big-name gymnasts to promote a brand of mosquito repellent just as news stories about the 2016 Brazil Olympics were sounding warnings about the Zika virus. Public relations firm Creaxion Corporation and specialty sports magazine publisher Inside Publications used a variety of digital strategies on behalf of the brand: athlete...