Tag: Online advertising

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On September 15, 2016, the FTC convened a public workshop, Putting Disclosures to the Test, that examined ways of testing and evaluating the effectiveness of disclosures in communicating a wide range of information that consumers need to make informed decisions in the marketplace...
In June, the Commission announced its first settlement with a mobile advertising network, InMobi. Among other things, the Commission’s complaint challenges the company’s location tracking practices. In this post, we explain the mechanism that the Commission alleges InMobi used to...
As we recently announced, the Federal Trade Commission will host a public workshop on September 15, 2016 to examine the testing and evaluation of disclosures that companies make to consumers about advertising claims, privacy practices, and other information. Our goal is to encourage...
Online ads, exclusive online communities, and the potential for adverse impacts from big data analytics Online advertising today is a big data analytic marvel, deciding in the time it takes to load a web page which ad, among billions, to deliver to which of billions of domains. Large...