Business Guidance Resources

Eye care providers must give customers their contact lens prescriptions once the lens fitting is complete. If you are ready to sell lenses to the customer, that means the fitting is complete. Here are...

Consumers who rely on online reviews of companies, products, and services should be getting a true and accurate picture of what other consumers think. If you operate a website or platform that...

An estimated nine million Americans have their identities stolen each year. Identity thieves may drain accounts, damage credit, and even put medical treatment at risk. The cost to business — left with...

The primary purpose of the FTC’s CARS Rule is to add truth and transparency to the car buying or leasing process by making it clear that certain deceptive or unfair practices are illegal – for example...

As the name suggests, the purpose of the Federal Trade Commission’s Standards for Safeguarding Customer Information – the Safeguards Rule, for short – is to ensure that entities covered by the Rule...

Whether you're planning to start your own business or expand the one you own, you may be in the market for credit. When you shop for a loan or line of credit, remember that the law protects you...

Introduction Weight Loss Advertising Basics The 7 "Gut Check" Claims Introduction Misleading ads for weight loss products target consumers desperate for results. But let’s face it: When it comes to...

Does your business or organization have a mobile app, website, Internet-connected device or similar technology that holds consumers’ health information? Do you provide products or services or send or...

I. Preface Federal Trade Commission (FTC) staff has prepared this guidance document to update and replace Dietary Supplements: An Advertising Guide for Industry, issued in 1998. Like the 1998 guide...

Garment labels give consumers important purchasing information. If you manufacture, import or sell fur garments — whether coats, capes, stoles or parkas — you must comply with the labeling...

If you advertise or sell jewelry, the Jewelry Guides offer specific information on how to describe your products truthfully and how to disclose important information to potential buyers. The claims...