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Business Blog

Top 10 blog topics of 2014

Date
Years ago, a TV network repackaged the summer rerun season with the brilliant tagline, “If you haven't seen it, it's new to you!” Going through this year’s Business Blog posts, we spotted the 10 most...
Business Blog

Advertise auto promotions car-fully

Date
“$1 gets you out of your current loan or lease!” According to Trophy Nissan in the Dallas area, consumers could end their loan or lease for a buck – less than the cost of one of those air fresheners...
Business Blog

Putting the brakes on deceptive auto ads

Date
When it comes to cars, sometimes good things come in twos: double wishbone suspension, dual overhead cams, twin torsion bars, and classic 2 + 2 muscle cars. What’s not on that list? Two lawsuits...
Competition Matters

FTC Milestones: Weighing in on weight loss cases

Date
“No need to be fat. No need to diet or go through unpleasant exercise.” “Your thin friends can tell you the right way to fight fat.” “Men avoided me. I was too fat.” Sounds like a lot of the bogus...
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Made in the USA Brand, LLC: Letters To Commenters

Made in the USA Brand, LLC, In the Matter of FTC Matter/File Number: 142 3121 Return to Made in the USA Brand case page
Business Blog

The FTC's TRUSTe case: When seals help seal the deal

Date
People who aren’t into marketing jargon might not know a “credence claim” from a Creedence Clearwater Revival, but experts tell us it’s a representation about a product that consumers aren’t in a...
Competition Matters

FTC Milestones: Shared beginnings in the Circle Cilk case

Date
In celebration of the FTC’s 100th anniversary, we’ve been examining the leaves on our family tree. The FTC’s founding is often associated with turn-of-the-century trust busting, but a closer look –...
Business Blog

Dating advice from the FTC? Not really, but read on.

Date
How’s this for a profile on a dating site? “Enjoys travel, long walks on the beach, fake potential dates that really are subscription solicitations, and illegal negative option programs, in violation...
Business Blog

First FTC ROSCA case challenges bogus BOGO and "free" claims

Date
It’s called ROSCA – the Restore Online Shoppers’ Confidence Act – and it prohibits marketers from charging consumers for an online transaction unless the marketer has clearly disclosed all material...
Business Blog

Law and (Un)ordered

Date
A box of light bulbs. A case of cleaner. Another box of light bulbs. Ordinary supplies that businesses and nonprofits of all sizes use every day. If these things arrive at your office doorstep...
Business Blog

Shape up your shapewear claims

Date
We can’t vouch for the accuracy of Shakira’s representation that “Hips Don’t Lie.” But the FTC says anti-cellulite and slimming claims for caffeine-embedded underwear sold by lingerie company Wacoal...
Business Blog

Full Disclosure

Date
If the disclosure of information is necessary to prevent an ad from being deceptive, the disclosure has to be clear and conspicuous. That shouldn’t be news to any advertiser and certainly not to the...

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