|WHAT:||For consumers to make informed choices on their telecommunications needs, clear and accurate information is required. The FCC and FTC are joining forces for the first time to highlight the advertising and marketing practices of telecommunications companies.|
|WHEN:||Thursday, November 4, 9:30 am - 4:30 pm|
Federal Communications Commission
William Kennard, Chairman of the FCC
Consumers have reported being confused and often misled by the claims made by companies marketing long distance services. New services, including "10-10" numbers and discount calling plans, are heavily promoted in prime time TV commercials, in national newspaper and magazine campaigns, and through major direct mail promotions. The Truth-in-Advertising Joint Forum will provide an opportunity to discuss how these long distance services are advertised and marketed.
Mock ads will be examined to see whether the ads disclose the actual cost to consumers, and whether critical information about additional services is adequately disclosed. Additionally, "Telecom Tips" - a guide to help consumers choose the long distance service that best meets their needs - will be unveiled.
Consumers, media, and other interested parties can listen to the forum at the following web page the day of the Joint Forum: http://www.fcc.gov/realaudio/
FTC: Mitchell J. Katz at (202) 326-2161