Tag: Advertising and Marketing

Displaying 501 - 520 of 1552 results.

At the Federal Trade Commission’s request, a federal judge has temporarily halted, and frozen the assets of, a Montreal operation that bilked more than $14 million from small businesses and churches in the United States for unwanted listings in online business directories.  The FTC seeks to...
The Federal Trade Commission will host a workshop on December 4, 2013 in Washington, DC to examine the practice of blending advertisements with news, entertainment, and other editorial content in digital media, referred to as “native advertising” or “sponsored content.”
Blurred lines are the talk of the media world.  No, not that “Blurred Lines.”  What advertisers, consumer groups, academics, and the FTC are trying to put into focus is the blending of ads with news, entertainment, and other content in digital media — sometimes called “native...
The Federal Trade Commission hosted a one-day workshop to examine the blending of advertisements with news, entertainment, and other editorial content in digital media, referred to as “native advertising” or “sponsored content.” The workshop brought together publishing and...
Following a public comment period, the Federal Trade Commission has approved final consent orders in three cases involving allegedly deceptive environmental claims for mattresses. The FTC’s complaints, first announced in July, 2013, against Relief-Mart, Inc.; Esssentia Natural Memory Foam Company...
The Green Guides were issued to help marketers ensure that the claims they are making are true and substantiated. The guidance they provide includes:
We’ve all seen ads for vocational schools promising the inside track on well-paying careers in exciting industries.  If you have clients in the vocational school business, class is in session about revisions to key FTC guides.In place since 1972, the Vocational School Guides (known...
The product may be called HCG Platinum, but according to a lawsuit filed by the FTC, the company’s weight loss claims were made of a baser metal.
The Federal Trade Commission has sued an Arizona man who markets HCG Platinum diet products by falsely claiming the products will cause consumers to lose substantial amounts of weight. Kevin Wright and his companies must respond to the complaint in federal court.
A recent FTC law enforcement crackdown focused on allegedly deceptive biodegradability claims for plastics. Four of the cases settled and a fifth is heading to trial. Another action targeted green claims made by a company the FTC had sued before. Of course, the orders in the cases...

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