FTC Announces Action Against Major Marketer of Consumer Goods

Alleges Overhyped Advertising Claims;Consumers to Receive Millions in Refunds in Settlement

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Media Advisory


WHAT: The Federal Trade Commission will hold a press conference on Wednesday, May 16, 2011, at 11:00 a.m. ET, to announce a settlement with a major marketer of consumer goods in a case alleging deceptive advertising.
WHO: David Vladeck, Director,
FTC Bureau of Consumer Protection
WHEN: Wednesday, May 16, 2012, at 11:00 a.m. ET. (The room will open 30 minutes early for media set up.)
WHERE: Federal Trade Commission
600 Pennsylvania Ave., NW, Room 432
Washington, DC

Call-in and Webcast Information: The toll-free phone number in the U.S. and Canada is (800) 230-1092, the confirmation number is 248410, and the chairperson is Bruce Jennings. The lines, which are for media only, will open at 10:30 a.m. ET. Please reference the confirmation number when joining the call. This event will be webcast.
PRESS CONTACT: Office of Public Affairs
SOCIAL CHATS: FTC staff will answer the public's questions about the settlement online from 2:00 p.m. to 2:30 p.m. Follow the @FTC on Twitter and ask questions using the hashtag #FTCbcp. Questions can also be posted to the FTC's Facebook page.


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