Business Blog

The FTC’s settlement with Google: Part 2

According to the FTC’s recent settlement with Google, when people declined to sign up for Google Buzz, the company’s new social network, Google nonetheless enrolled them in certain features without their consent.

But what about people who clicked the link that said “Sweet! Check out Buzz”?  The FTC’s complaint alleged that they, too, weren’t adequately informed that certain information that had been private — including the people they chatted with or emailed most often — would be shared publicly by default.

Hacked Off by an Email Data Breach?

According to news reports, hackers recently accessed the database of Epsilon, a large marketing company that sends emails on behalf of banks, stores and other businesses.  Was your company an Epsilon client?  If so, the stolen information could make it easier for crooks to send emails that appear to be from your brand.

Here are a few things you can do to help your customers avoid a phishing attack that abuses your brand.

Welcome to Consumer University

As your customers' buying habits make clear, today’s consumer marketplace knows no borders.  That’s why the FTC and officials from nine Latin American countries are meeting in Washington, D.C., this week to consider the challenges of global consumer protection.

Creepy little blood suckers

No, not those unpleasant former colleagues, but the resurgent bane of the business traveler:  bedbugs.

Bedbugs are coming out of the woodwork — followed closely by opportunists peddling iffy products aimed at on-the-go professionals.  Although bedbugs don't carry disease, their bites can cause itchy, annoying welts.  But before you shell out money for an unproven remedy, find out more about what will (and won't) protect you from these pests when you travel.

Ladies and gentlemen, start your engines

Do you work in the motor vehicle industry or follow what’s going on in that sector?  Then today’s announcement from the FTC about a series of workshops on consumer protection issues related to the sale, financing, and leasing of cars, SUVs, and light trucks is right up your alley.  The first roundtable, set for April 12th at Wayne State Law School in Detroit, is free and open to the public.  And what better place to rev up a discussion about motor vehicles than in the Motor City?

NCP Double-YOU

Break out the bubbly and raise a toast:  It's National Consumer Protection Week.  NCPW is an annual campaign sponsored by the FTC and nearly 30 other federal agencies, consumer groups, and advocacy organizations, in conjunction with state, county, and local government offices that are sponsoring events nationwide.  The goal?  To encourage consumers to take full advantage of their rights and make better-informed decisions.

The Inside Scoop from the Bizopp Cops

When the economic climate is uncertain, people tend to evaluate their options:  Is a career move in the cards?  Can a home-based business supplement my salary?  Is now the time to be my own boss?

But if there's one lesson from Operation Empty Promises — a federal-state sweep involving more than 90 law enforcement actions — it's that entrepreneurs should take their time and resist high-pressure tactics when operators claim to have the inside track on enhanced income.

Be your own boss?

Especially in a tough economic climate, it’s an attractive claim.  But as demonstrated by Operation Empty Promises — a multi-agency law enforcement initiative announced today — many companies promoting online opportunities, steady employment, or home business success promise the golden goose, but deliver a goose egg.

Consumer Protection on Camera

It’s awards season for the entertainment industry. There’s no red carpet in front of the FTC and no one’s likely to ask “Who are you wearing?” — except to ascertain that the manufacturer complied with the Care Labeling Rule.  But consumer protection is a common theme in movies nonetheless.  With acknowledgments to Steve Baker, director of the FTC’s Midwest Region who first started the list, here are some of our favorite consumer protection-themed films:

Leaders Digest?

How do leaders in advertising, marketing, and law stay current on FTC developments that affect consumers?  They read Penn Corner, the agency's monthly digest of notable updates.  The February edition runs the gamut from a law enforcement crackdown on robocalls to an FTC staff comment on a North Carolina Board of Opticians' proposal that could impact how Tarheels (and Blue Devils, Demon Deacons, Eagles, and the Wolfpack) buy glasses and contacts.

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