Business Blog

Card tricks?

In the market for a $430 case of shower caps or some “dolphin shaped craft embellishments”? Have they got a deal for you! But for people who thought they were paying $99 up front and $19 a month for a credit card, all they got was access to the defendants’ online store, which sold bulk quantities of off-brand, overpriced items.

Faking news

Six online marketers have settled FTC charges stemming from their use of fake news websites to market acai berry supplements and other weight loss products. If you’re an affiliate marketer or you’re thinking about building an affiliate program into your business plan, the cases merit your attention.

Watch what you're doing with time-barred debts

Of course, people are responsible for their debts.  However, at a certain point, how much time has passed becomes an affirmative defense under state law and creditors can’t prevail in court.  But what happens if a payment is made on a time-barred debt?  A consumer can really get clocked — because in many states the debt can be revived if a person makes a payment or says in writing that they intend to.  The FTC has announced a $2.5 million settlement with Asset Acceptance, LLC, for allegedly breaking the law in how it tried to collect

All that glitters

The BCP Business Center is here to help you comply with applicable laws.  But we’re also committed to protecting business owners from deception.  That’s why it’s important you have accurate information if you’re thinking about investing in precious metals.  An ongoing FTC law enforcement action suggests that potential investors should step on the brakes if salespeople tout big money and low risks.

Paper, Plastic . . . or Mobile?

How consumers pay for things is changing.  Pretty soon exasperated parents may start reminding kids that “mobile payments don’t grow on trees.” And if there’s a remake of “Jerry McGuire,” the sports agent may yell to his client “Show me the mobile payment!”

Looking forward to a long and productive relationship

Last Friday, the FTC and the Consumer Financial Protection Bureau signed a memorandum of understanding outlining how the agencies will work together.  The CFPB — born out of the recent financial system overhaul — and the FTC now share responsibility for protecting consumers in the non-bank financial sector.

Clearing out our IN box

We’re glad you’re visiting the BCP Business Center and thanks for your questions. Here are answers to some of your AQs. (Calling them FAQs on a site devoted to truth in advertising doesn’t seem quite right.)

Dollars to donuts

When consumers comparison shop, cost is crucial.  That’s why it’s so important for companies to make sure what they say about their prices is accurate.  If businesses need a timely reminder, the FTC’s proposed $5 million settlement with CVS Caremark drives that point home.

Keeping Upromises

Upromise offers users a service where they can save for college by getting rebates when they buy merchandise from participating retailers. But as the FTC charged in a recent law enforcement settlement, when it comes to consumer privacy and data security, the college savings membership program may want to consider a refresher course.

Ringing in the New Year

It’s great to ring in the New Year, but there’s one thing savvy businesses don’t want to ring: a phone number on the National Do Not Call Registry or a company’s entity-specific list. A recent FTC law enforcement action — and stats from the FTC’s just-released Report to Congress on Do Not Call — emphasize the need for compliance.

Using social media in your marketing? Staff closing letter is worth a read

When the FTC brings a law enforcement action, we hope companies take notice. But sometimes there’s a nugget or two that businesses can glean from a decision by the FTC staff to close an investigation. A recent letter from the staff of the Bureau of Consumer Protection to Hyundai Motor America ticks a lot of timely boxes — bloggers, the Super Bowl, and the FTC’s Endorsement Guides — and is worth a read if your company has added social media to your marketing arsenal.

Pages