Type: ReportAn FTC-commissioned research study designed to investigate consumer take-away from one print advertisement and two TV advertisements for a probiotic dairy drink product called DanActive. Specifically, the study sought to assess whether the advertisements communicated to consumers,...
Type: Public EventWho: Mary Engle, Division of Ad PracticesWhen: Wed., Jan. 8, 2014Time: 12:30-1:30pm ETHashtag: #AskFTCAccount: @FTC Please join FTC staff in discussing its recent sweep against deceptive claims made by national marketers of fad weight-loss products, learn about our new 'Gut Check'...
Sensa and Three Other Marketers of Fad Weight-Loss Products Settle FTC Charges in Crackdown on Deceptive Advertising
Type: Press ReleaseUPDATED The Federal Trade Commission today announced a law enforcement initiative stopping national marketers that used deceptive advertising claims to peddle fad weight- loss products, from food additives and skin cream to dietary supplements.
Type: Press ReleaseThe Federal Trade Commission, the nation’s consumer protection agency, has updated guidance for publishers and broadcasters on how to spot phony weight-loss claims when screening ads for publication.
Companies Pitching Genetically Customized Nutritional Supplements Will Drop Misleading Disease Claims
Type: Press ReleaseTwo marketers of genetically customized nutritional supplements have agreed to settle Federal Trade Commission charges of deceptive advertising for claims that their personalized nutritional supplements treat diabetes, heart disease, arthritis, insomnia, and other ailments. The proposed...