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Business Blog

The Luring Test: AI and the engineering of consumer trust

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In the 2014 movie Ex Machina , a robot manipulates someone into freeing it from its confines, resulting in the person being confined instead. The robot was designed to manipulate that person’s...
Business Blog

The 411 about FTC-Florida AG action against Chargebacks911

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When consumers dispute the validity of a credit card charge, merchants may hire a “chargeback mitigation company” to dispute the consumer’s dispute. That’s the business of a company called...
Business Blog

Steering clear of misleading Made in USA claims

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Using their own colorful vocabulary, motocross devotees do their best to distance themselves from flat landing, roosting, and whiskey throttle. Something else many motocross, motorcycle, and all...
Business Blog

An essential truth about COVID claims

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Here’s an essential truth about essential oils: There is no sound science that demonstrates they can treat, prevent, or cure COVID-19. The FTC announced three settlements with distributors for Utah...
Business Blog

Keep your AI claims in check

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A creature is formed of clay. A puppet becomes a boy. A monster rises in a lab. A computer takes over a spaceship. And all manner of robots serve or control us. For generations we’ve told ourselves...
Business Blog

FTC greenlights Green Guides comment extension

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Hard at work on your response to the FTC’s request for comments about the Green Guides? You can breathe easier because the public comment period has been extended to April 24, 2023 . In December, the...
Business Blog

Taking the “ploy” out of employment scams

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The workplace is in transition, with people considering career changes or dealing with layoffs. But as the FTC has warned for years, scammers find a way to exploit every trend – and this time they...