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Business Blog

FTC public workshop on recyclable claims starts soon

Lesley Fair
Experts, advocates, and law enforcers are meeting at the FTC today to offer fresh perspectives on recyclable claims in advertising. Convened as part of the agency’s ongoing regulatory review, Talking
Business Blog

Starting soon: FTC Eyeglass Rule workshop

Lesley Fair
The eyes have it as the FTC hosts a workshop today, A Clear Look at the Eyeglass Rule , as part of its regulatory review of the Rule. Panelists will focus on proposed changes to the Eyeglass Rule and
Business Blog

The topic is trash: FTC event explores recycling claims

Lesley Fair
There are a lot of famous trash talkers out there. Some professional athletes and a certain grouchy green resident of a street named Sesame come to mind. But when the FTC engages in trash talking – as
Business Blog

Keep an eye out for the FTC’s Eyeglass Rule workshop

Lesley Fair
All eyes will be on the FTC as the agency hosts a workshop on May 18th, A Clear Look at the Eyeglass Rule . Convened as part of the ongoing review of the Ophthalmic Practice Rules – consumers and
Business Blog

Franchise Fundamentals: Researching franchise opportunities

Lesley Fair
No one would try to run a marathon with just a few days of preparation. It takes months of rigorous training before you can step up to the starting line with confidence. Of course, the process of
Business Blog

The Luring Test: AI and the engineering of consumer trust

Michael Atleson, Attorney, FTC Division of Advertising Practices
In the 2014 movie Ex Machina , a robot manipulates someone into freeing it from its confines, resulting in the person being confined instead. The robot was designed to manipulate that person’s
Business Blog

The 411 about FTC-Florida AG action against Chargebacks911

Lesley Fair
When consumers dispute the validity of a credit card charge, merchants may hire a “chargeback mitigation company” to dispute the consumer’s dispute. That’s the business of a company called
Business Blog

Steering clear of misleading Made in USA claims

Lesley Fair
Using their own colorful vocabulary, motocross devotees do their best to distance themselves from flat landing, roosting, and whiskey throttle. Something else many motocross, motorcycle, and all