For Release
FTC Announces Agenda, Panelists for Native Advertising Workshop
Workshop on December 4, 2013 Will Explore the Blurring of Digital Ads and Content
The Federal Trade Commission will host a workshop on December 4, 2013 in Washington, DC to examine the practice of blending advertisements with news, entertainment, and other editorial content in digital media, referred to as “native advertising” or “sponsored content.”
The workshop, “Blurred Lines: Advertising or Content?” will bring together publishing and advertising industry representatives, consumer advocates, academics, and self-regulatory organizations to explore: the ways in which sponsored content is presented to consumers online and in mobile apps; consumers’ recognition and understanding of it; the contexts in which it should be identifiable as advertising; and effective ways of differentiating it from editorial content.
The workshop will be free and open to the public. It will be held at the FTC’s satellite building conference center, located at 601 New Jersey Avenue, N.W. in Washington, D.C.
The tentative agenda is included below. Any updates, along with logistical information for those planning to attend can be found on the workshop website.
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9:15 |
Registration |
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10:00 |
Welcoming Remarks |
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10:15 |
A Historical FTC Perspective: Advertorials, Infomercials, and Paid Endorsements |
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10:30 |
The Wall Between Editorial and Advertising: Its Origins and Purpose |
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11:00 |
Panel 1 Moderator: Panelists: Todd R. Haskell, Senior Vice President and Chief Revenue Officer, Hearst Magazines Digital Media Chris Laird, Marketing Director, Brand Operations Ash Nashed, Chief Executive Officer, Adiant Adam Ostrow, Chief Strategy Officer, Mashable, Inc. Steve Rubel, Executive Vice President and Chief Content Strategist |
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12:30 |
Lunch Break |
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1:30 |
Lessons of Nauru Bob Garfield, Co-host of On the Media and MediaPost columnist |
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2:00 |
Panel 2 Panelists: Michelle De Mooy, Senior Associate, National Priorities David J. Franklyn, Professor, Director of the McCarthy Institute for IP and Technology Law Dan Greenberg, Chief Executive Officer, Sharethrough Chris Jay Hoofnagle, Lecturer in Residence and Director of Information Privacy Programs, Berkley Law & Technology Center Jeff Johnson, Principal Consultant, UI Wizards |
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3:30 |
Break |
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3:45 |
Panel 3 Moderator: Panelists: Sid Holt, Chief Executive, American Society of Magazine Editors Amy Ralph Mudge, Partner, Venable LLP Jon Steinberg, President and Chief Operating Officer, BuzzFeed Inc. Robin Riddle Robert Weissman, President, Public Citizen Mike Zaneis, Senior Vice President, Public Policy and General Counsel, |
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5:30 |
Closing Remarks |
Reasonable accommodations for people with disabilities are available upon request. Requests should be submitted to Lara Busby via email at lbusby@ftc.gov or by calling 202-326-3388. Requests should be made in advance, and include a detailed description of the accommodations needed and contact information.
The Federal Trade Commission works for consumers to prevent fraudulent, deceptive, and unfair business practices and to provide information to help spot, stop, and avoid them. To file a complaint in English or Spanish, visit the FTC’s online Complaint Assistant or call 1-877-FTC-HELP (1-877-382-4357). The FTC enters complaints into Consumer Sentinel, a secure, online database available to more than 2,000 civil and criminal law enforcement agencies in the U.S. and abroad. The FTC’s website provides free information on a variety of consumer topics. Like the FTC on Facebook, follow us on Twitter, and subscribe to press releases for the latest FTC news and resources.
Contact Information
- MEDIA CONTACT:
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Betsy Lordan
Office of Public Affairs
202-326-3707 - STAFF CONTACT:
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Laura Sullivan or Michael Ostheimer
Bureau of Consumer Protection
202-326-3327 or 202-326-2699