FTC to Hold Media Phone Briefing on Proposed Changes to the Agencys Green Marketing Guides

Guides Help Firms Ensure Their Environmental Claims Are Truthful and Substantiated

Media Advisory

The Federal Trade Commission will announce proposed new revisions to its Guides for the Use of Environmental Marketing Claims on Wednesday, October 6, 2010, at 10 a.m. on the FTC’s website, followed by a phone-in media briefing at 11 a.m. with Chairman Jon Leibowitz and Commissioner Julie Brill, who will discuss the Guides and answer reporter questions. The Green Guides help marketers avoid making claims that are “unfair or deceptive” by outlining general principles that apply to all environmental marketing claims and providing specific guidance about how consumers are likely to interpret particular claims, how marketers can substantiate and qualify them to avoid deceiving consumers. The Guides were last updated in 1998.

WHO: FTC Chairman Jon Leibowitz

Commissioner Julie Brill

Enforcement Division Director James Kohm,
Bureau of Consumer Protection

WHAT: Telephone media availability on the FTC’s new proposed revised Green Marketing Guides
WHEN: Wednesday, October 6, 2010; 11 a.m., lines open at 10:45 a.m.

The proposed revised Guides will be posted on the FTC’s website at 10 a.m.

MEDIA CONTACT: Office of Public Affairs

Contact Information

Call-in Information

Reporters can call in with questions using the following information:

Call-in Number: 866-363-9013
Conference ID Number: 15089434
Conference Leader: Gail Kingsland

NOTE: In order to join this conference call, all participants will be required to provide the Conference ID number above. Call-in lines are for media only.