FTC and Electronic Retailing Association To Host Seminar on Internet Marketing

For Release

The Federal Trade Commission and the Electronic Retailing Association (ERA) will present a one-day, case-driven seminar for Internet retailers, marketers and suppliers on applying offline rules and regulations online. The seminar, which will be held Tuesday, January 30, 2001 at the Ritz-Carlton, Tysons Corner, Virginia, will open with welcoming remarks by Jodie Bernstein, FTC Director of Consumer Protection, and will feature Virginia's Secretary of Technology, Donald W. Upson, as the keynote speaker.

The seminar, to be led by FTC staff, is designed to ensure e-tailers understand and comply with FTC rules regarding e-tailing. "This seminar will present online marketing rules in plain English. We want e-tailers to know and understand the legal requirements that apply to their marketing efforts," said Elaine D. Kolish, Associate Director of the FTC's Division of Enforcement.

Topics to be discussed include:

  • Truth in Advertising: Staying on the right side of the law
  • Case Studies & Dot-Com Disclosures
  • Online Order Fulfillment: Meeting expectations and complying with the law
  • Primer on Privacy Issues: How to avoid a "privacy storm"
  • Hot Legislative and Regulatory Topics

The seminar will conclude with a reception that will include tabletop exhibitors providing services to the e-tailing industry. Registration, which is being administered by the ERA, can be made by calling the ERA at 800-987-6462 or 703-841-1751, or online at www.retailing.org.

MEDIA CONTACT:

Eric London

Office of Public Affairs

202-326-2180  

STAFF CONTACTS:

Heather Hippsley or Elaine Kolish

Bureau of Consumer Protection

202-326-3285 or 202-326-3042

Contact Information