FTC and FCC Join Forces to Address Truth-In-Advertising of Long Distance Services

Media Advisory

 

WHAT: For consumers to make informed choices on their telecommunications needs, clear and accurate information is required. The FCC and FTC are joining forces for the first time to highlight the advertising and marketing practices of telecommunications companies.
WHEN: Thursday, November 4, 9:30 am - 4:30 pm
WHERE:

Federal Communications Commission
445 12th Street, SW, Washington, D.C.
Commission Meeting Room

WHO:

William Kennard, Chairman of the FCC
Robert Pitofsky, Chairman of the FTC
Panel Discussions with Industry, Government and Consumer Groups

BACKGROUND:

Consumers have reported being confused and often misled by the claims made by companies marketing long distance services. New services, including "10-10" numbers and discount calling plans, are heavily promoted in prime time TV commercials, in national newspaper and magazine campaigns, and through major direct mail promotions. The Truth-in-Advertising Joint Forum will provide an opportunity to discuss how these long distance services are advertised and marketed.

Mock ads will be examined to see whether the ads disclose the actual cost to consumers, and whether critical information about additional services is adequately disclosed. Additionally, "Telecom Tips" - a guide to help consumers choose the long distance service that best meets their needs - will be unveiled.

Consumers, media, and other interested parties can listen to the forum at the following web page the day of the Joint Forum: http://www.fcc.gov/realaudio/

Contact Information

Media Contact:
FCC: Mike Balmoris at (202) 418-0253
FTC: Mitchell J. Katz at (202) 326-2161